Our Team

Frame of Mind Films draws on a vast global pool of experienced and talented film and media professionals.  Their varied skills and expertise, time and energy ensure we succeed in creating innovative media that fosters individual and social awareness and transformation.  Like all independent production companies, our teams are made up of independent contractors who come together in a variety of ways depending on the needs of any given project.

Meet our core team:

Rosemary Rawcliffe 20160606

Rosemary Rawcliffe, Exec. Director/Senior Producer/Director

Founder of Frame of Mind Films, Rosemary Rawcliffe is an EMMY® award winning consultant and executive producer, producer, and director with more than 30 years of international experience in television, advertising, film, video, and theatrical production. A social entrepreneur, Rosemary is equally capable of managing both the creative and business aspects of a media production company.  Her strengths lie in her ability to successfully manage people, coordinate multiple projects, synthesize ideas into integrated concepts, and deliver the final production on time and on budget. As a humanitarian, she has a lifelong commitment to creating films that emphasize human rights and tell stories from the female perspective. When Rosemary moved to the United States from her native England, she founded Frame of Mind Films to continue her work in America and her passion for producing stories that bear witness to spirit, hope, and courage.


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Holly Hine 2015

Holly Hine, Associate Producer/Media Management

Holly Hine began working for Frame of Mind Films in January 2009 as Rosemary's Executive Assistant and Post Production Assistant. She began studies in Fine Arts and in 2006 graduated from SF Academy of Art University with a BA degree in film editing.  Holly has worked in promotions for Filter Magazine, has interned with San Francisco Cinematheque, and after graduating from AAU, Holly moved to Los Angeles where she worked at Aspect Ratio, a Hollywood trailer house in their post production department. Holly returned to the Bay Area for two years to work with EMMY® winning Frame of Mind Films on the Women of Tibet documentary film series. She continues to work with the team remotely from various locations.


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John Schimmel

John Schimmel, Writer/Story Consult and Development Advisor

John Schimmel is in the middle of an extraordinarily diverse career as a writer/producer. He's been the President of Michael Douglas’ Furthur Films and of Ascendant Pictures, an executive at Douglas-Reuther Productions, Belair Entertainment, and Warner Bros, co-penned the Tony-nominated musical "Pump Boys And Dinettes," published fiction and nonfiction, including his first book, Screenwriting Behind Enemy Lines: Lessons from Inside the Studio Gates. He currently works as head of linear content and as performance capture producer for Cloud Imperium Games which is in the Guinness Book of World Records as the largest crowd funding effort in history. John is also part of the core screenwriting faculty at the University of California at Riverside's Low Residency MFA Program in Creative Writing and Writing for the Performing Arts. He has had the joy of working as a writer and production consultant for Frame of Mind Films since October of 2013.


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Peter McCandless, Director of Photography

Peter McCandless is a Bay Area cinematographer with a long and varied list of film and video credits for broadcast television and theatrical release.  The recipient of two National Endowment of the Arts Awards, his films have been presented at major international film festivals including Sundance where his work Pool of Thanatos drew much favorable attention.  Peter has been the cinematographer on the EMMY® award winning Women of Tibet series.  Peter was also the cinematographer on the EMMY® award-winning documentary film Of Civil Rights and Wrongs: The Fred Korematsu Story and the controversial  The Bridge, a 2006 documentary film that tells the stories of individuals who committed suicide at the Golden Gate Bridge in 2004.  Peter’s current work includes Call of Life, the first feature-length documentary film to fully investigate the growing threat to Earth’s life-support systems from the loss of biodiversity.


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Elizabeth Ray, Junior Editor

Elizabeth has a BFA in film from the Academy of Art University in San Francisco (graduated cum laude in 2011). Since then she has worked on many commercial and documentary projects in both production and post-production. In 2014 she co-founded an Oakland-based film collective called Liberated Lens, which focuses on education, resource access, and networking opportunities for local film and media-makers. She joined the Frame of Mind Films team in the fall of 2018 as a junior editor, and hopes to grow and share her talent by helping bring extraordinary FOMF projects to life.


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Meet some of the creative talents we call on from time to time:

Andrei Staruiala

Andrei Staruiala, Graphic Design

Andrei studied Multimedia Design. He started his career working in a web design agency, followed by an editor position at a Romanian news television network. After his graduation short film won several awards and screenings into festivals, Andrei began a career as a freelance music promo director. In 2010 he moved to Edinburgh for a MA course in film directing and at the moment works at a Scottish production and post production studio as designer and director while still getting involved in illustration and graphic design projects as a freelancer.


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Ethan Jones

Ethan Jones, Web Consultant

Ethan Jones is a Frame of Mind Films web consultant. After graduating from U.C. Berkeley with a degree in Engineering, Ethan founded Mortimer Smythe Designs, an Oakland based web design and development group.


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Dave Cerf

Dave Cerf, Consultant - User Interface Designer

Dave Cerf is a filmmaker, musician, sound artist, and software designer. His earliest memory is when his parents replaced his crib with a mainframe computer. After graduating California Institute of the Arts, he moved to the Bay Area and began collaborating with other musicians, filmmakers, and media artists. Dave is currently a user interface designer, and is rapidly becoming the only person he knows without a cell phone.


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Meet some of the creative talents we've called on in the past. Our gratitude and good wishes go to colleagues who have moved on to new opportunities:

Kath Delaney
Kath Delaney, Investor Relations
Catherine Butler
Laurel Ladevich
Catherine Butler, Writer/Producer
Laurel Ladevich, Editor
Franklin Hernandez
Elizabeth Strong
Franklin Hernandez, Production Office Administrator
Elizabeth Strong, Assistant Editor
Sophia Chytry
Michael Jones
Sophia Chytry, Production Office Administrator/
Photo Editor
Michael Jones, Producer
Linda Milks
Elizabeth Hartjens, Sr Film Researcher/
Archive Footage Consultant
Linda Milks, Researcher
Cynthia Zeiden
Deborah Ross
Cynthia Zeiden, Distribution Director/Producer
Deborah Ross, Title Design
Miriam Telles
Cat Nightingale
Miriam Telles, Editor
Cat Nightingale, Assistant Editor
Lencsi Angel
June Zandona
Lencsi Angel, Post Production Assistant
June Zandona, Second Camera